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Nathan Baugh 🗺️ on Twitter: "Sell the transformation Great storytelling boils down to the transformation the Hero goes through. Nike never sells its clothing — it sells what the clothing can do
ebaqdesign - Nike tells a story that everyone who has a body is an athlete and you don't have to be a star on the court or the field to earn that
![Zain Kahn on Twitter: "1. A character: • Choose your target customer • Identify what they want • Make this the centre of your story Example: Nike chose underrepresented girls who want Zain Kahn on Twitter: "1. A character: • Choose your target customer • Identify what they want • Make this the centre of your story Example: Nike chose underrepresented girls who want](https://pbs.twimg.com/media/FaxGvNvVUAApJ5T.jpg)
Zain Kahn on Twitter: "1. A character: • Choose your target customer • Identify what they want • Make this the centre of your story Example: Nike chose underrepresented girls who want
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Nike olympics ad 2016, Rio Olympics, Find you greatness, brand storytelling, Kettle Fire Creative | Nike campaign, Brand story, Nike quotes
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